Privacy policy
Last updated: August 9, 2026
Trina Turk operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Trina Turk is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
On this page:
- Personal Information We Collect or Process
- Sensitive Personal Information
- Personal Information Sources
- Cookies and Tracking Technologies
- How We Use Your Personal Information
- How We Disclose Personal Information
- Relationship with Shopify
- International Orders and Shipping
- Third Party Websites and Links
- Children's Data
- Security and Retention of Your Information
- Your Rights and Choices
- State-Specific Privacy Rights
- Privacy Notice for Canadian Residents
- Privacy Notice for Residents of Brazil
- Complaints
- International Transfers
- Changes to This Privacy Policy
- Contact
1. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect, use, and disclose the following:
| Category | Examples | Processing Purpose | Disclosed To |
|---|---|---|---|
| Contact Details | Name, address, billing/shipping address, phone number, email address | Order fulfillment, account management, marketing, customer support | Shopify, shipping and fulfillment partners, marketing platforms, service providers |
| Financial Information | Credit/debit card and financial account numbers, transaction details, payment confirmation | Payment processing, fraud prevention | Payment processors, Shopify, fraud prevention providers (Forter) |
| Account Information | Username, password, security questions, preferences and settings | Account management, personalization | Shopify, service providers |
| Transaction Information | Items viewed, carted, wishlisted, purchased, returned, exchanged; order history | Order fulfillment, personalization, marketing, analytics | Shopify, fulfillment and returns partners (Loop), marketing platforms, analytics providers |
| Communications | Customer support inquiries, chat messages, email correspondence | Customer support, quality improvement | Zendesk, internal support team |
| Device and Usage Information | IP address, browser and device type, pages visited, interaction and navigation data | Site operation, analytics, advertising, fraud prevention | See the vendor list in Cookies and Tracking Technologies below |
| Sensitive Personal Information | Security camera footage in boutique locations | Safety, security, loss prevention | Not shared with marketing or advertising partners; see Sensitive Personal Information below |
2. Sensitive Personal Information
Our boutique locations use security cameras for safety and loss prevention. This means we may collect video footage that could constitute sensitive personal information (including biometric information) under certain state privacy laws if you visit one of our stores. We use this footage solely for safety, security, and fraud prevention purposes, and it is not used for marketing or shared with advertising partners.
Outside of security camera footage collected in our boutiques, we do not knowingly collect other categories of sensitive personal information, such as precise geolocation, health information, or government identification numbers, through our online Services.
3. Personal Information Sources
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties.
4. Cookies and Tracking Technologies
We and our service providers use cookies, pixels, and similar tracking technologies to operate our Services, remember your preferences, and understand how you shop with us. You can control cookies through your browser settings, and if you have Global Privacy Control enabled, we honor that signal as described in Your Rights and Choices below. Blocking certain cookies may affect site functionality.
Strictly Necessary — required for the site to function, cannot be disabled without affecting checkout, cart, or login
| Vendor | Purpose | Duration |
|---|---|---|
| Shopify | Cart, checkout, login, localization, fraud prevention | 1 month – 1 year |
| Global-e / Borderfree | Session and consent management for international checkout | 1 year |
| Forter | Verifies user interactions to prevent fraud | 1 year |
| Kiwi Sizing | Stores size chart preferences | 1 year |
| Pandectes | Powers the cookie consent banner itself | 1 year |
Analytics — helps us understand traffic and content performance
| Vendor | Purpose | Duration |
|---|---|---|
| Google Analytics | Site traffic and usage measurement | 1 year |
| Parse.ly | Content and engagement analytics | 1 year |
| Cloudflare | Bot traffic management, site performance | 30 minutes |
Advertising — measures and delivers ads across platforms
| Vendor | Purpose | Duration |
|---|---|---|
| Google Ads | Ad conversion tracking | 3 months – 1 year |
| Meta (Facebook/Instagram) | Cross-site visit tracking for ad targeting | 3 months – 1 year |
| TikTok | Session tracking and ad campaign measurement | 3 months – 1 year |
| Microsoft/Bing Ads | Cross-site ad tracking and performance | 1 day – 1 year |
| Blotout EdgeTag | Server-side event reporting to ad platforms | Varies (server-side, not a browser cookie) |
Email & SMS Marketing
| Vendor | Purpose | Duration |
|---|---|---|
| Klaviyo | Email click tracking, identification, personalization | 1 year |
| Postscript | SMS session tracking and subscriber activity | 1 day – 1 year |
| PushOwl | Push notification configuration and visitor tracking | 1 year |
Site Features
| Vendor | Purpose | Duration |
|---|---|---|
| Searchspring | Site search and product merchandising | 1 year |
| Swell | Loyalty and rewards program | 1 year |
| Loop | Returns processing | 1 year |
| Zendesk | Customer support chat session and device ID | 1 year |
| Triple Whale | Marketing attribution | 1 year |
Affiliate
| Vendor | Purpose | Duration |
|---|---|---|
| CJ Affiliate | Attributes purchases to affiliate referral links | Session-based |
5. How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
- Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services.
- Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. Our customer support chat is powered by Zendesk and staffed by both live team members and an AI-assisted chat feature. If you use chat support, your messages may be processed by artificial intelligence to help route or answer your inquiry, and may be reviewed by our team to improve support quality. Chat transcripts are handled the same as other customer communications under this Policy.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
6. How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide marketing services and advertise to you. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
7. Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
8. International Orders and Shipping
If you place an order for delivery outside the United States, we use Global-e and Borderfree to manage currency conversion, duties and taxes calculation, and international checkout and fulfillment. Completing an international order means your order and shipping information is shared with Global-e or Borderfree so they can process the transaction on our behalf. Their use of your information is governed by their own privacy policies, which we encourage you to review.
9. Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
10. Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 16 without prior parental or guardian consent. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
If we become aware that a child has provided us with personal information without the required consent, we will take steps to delete that information from our records. If you are a parent or guardian and believe your child has provided us with personal information, you may contact us using the details in Contact below to:
- Review the personal information we have collected from your child;
- Request that we delete your child's account and personal information;
- Revoke any previously given consent for the collection of your child's information; and
- Request that we stop collecting your child's personal information going forward.
11. Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
12. Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know. You may have a right to request access to personal information that we hold about you.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing for Targeted Advertising. You can exercise your rights to opt-out of those uses here. If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website.
- Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you.
Notice of Financial Incentive. When you sign up for email or SMS marketing, we may offer a discount off your first order (currently 15%) in exchange for your contact information. This may be considered a financial incentive under California law. Participation is optional and you can unsubscribe at any time, as described above. The value of this offer is reasonably related to the value we place on having a direct marketing relationship with you.
If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:
- Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent.
Legal bases for processing (EEA/UK). We only process your personal information where we have a lawful basis to do so:
- Contractual necessity. To fulfill orders, manage your account, and provide the Services you request.
- Legitimate interests. To improve our Services, prevent fraud, and operate our business, balanced against your rights and interests.
- Consent. Where required, such as for marketing emails or certain cookies, which you may withdraw at any time.
- Legal obligation. Where processing is necessary to comply with the law.
13. State-Specific Privacy Rights
If you are a resident of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you have the following rights in relation to your personal information, in addition to those described above:
- Right to Access. Confirm whether we process your personal information and request a copy of it.
- Right to Delete. Request that we delete personal information we hold about you.
- Right to Correct. Request that we correct inaccurate personal information.
- Right to Opt Out. Opt out of the sale of your personal information, targeted advertising, and profiling that produces legal or similarly significant effects.
You can exercise these rights using the contact details at the end of this Policy, or where available, through our data-sharing opt-out page. We will respond within the timeframe required by your state's law, and may request additional information to verify your identity.
Right to Appeal. If we decline your request, you may appeal our decision by contacting us using the details in Contact below. If your appeal is denied, the following states allow you to escalate to your state Attorney General's office:
| State | Attorney General Contact | Complaint Form |
|---|---|---|
| Colorado | (720) 508-6000 | coag.gov/file-complaint |
| Connecticut | (860) 808-5420 | portal.ct.gov |
| Delaware | (302) 683-8800 | attorneygeneral.delaware.gov |
| Indiana | (800) 457-8283 | in.gov/attorneygeneral |
| Iowa | (888) 777-4590 | iowaattorneygeneral.gov |
| Kentucky | (888) 432-9257 | ag.ky.gov |
| Maryland | (888) 743-0023 | marylandattorneygeneral.gov |
| Minnesota | (800) 657-3787 | ag.state.mn.us |
| Montana | (406) 444-4500 | dojmt.gov |
| Nebraska | (402) 471-2683 | ago.nebraska.gov |
| New Hampshire | (603) 271-3658 | doj.nh.gov |
| New Jersey | (800) 242-5846 | njconsumeraffairs.gov |
| Oregon | (877) 877-9392 | justice.oregon.gov |
| Rhode Island | (401) 274-4400 | riag.ri.gov |
| Tennessee | (615) 741-3491 | tn.gov/attorneygeneral |
| Texas | (800) 621-0508 | texasattorneygeneral.gov |
| Virginia | (804) 786-2071 | oag.state.va.us |
Utah does not currently provide a right to appeal a denied request under its state privacy law.
14. Privacy Notice for Canadian Residents
This section applies to individuals located in Canada and supplements the rest of this Privacy Policy in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.
- Right to Access. You may request confirmation of whether we process your personal information and request a copy of it.
- Right to Correct. You may request that we correct or update inaccurate or incomplete personal information.
- Right to Withdraw Consent. Where we rely on your consent, you may withdraw it at any time, subject to legal or contractual restrictions and reasonable notice.
To exercise these rights, contact us using the details in Contact below. If you remain unsatisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.
15. Privacy Notice for Residents of Brazil
This section applies to individuals located in Brazil and supplements the rest of this Privacy Policy in accordance with the Lei Geral de Proteção de Dados (LGPD). Subject to certain exceptions, you have the right to:
- Confirmation and Access. Confirm whether we process your personal information and access it.
- Correction. Correct inaccurate or incomplete personal information.
- Deletion. Request deletion of personal information processed with your consent.
- Anonymization, Blocking, or Deletion of unnecessary, excessive, or non-compliant data.
- Data Portability to another service provider, where applicable.
- Withdrawal of Consent at any time, for processing based on consent.
- Petition to the Brazilian Data Protection Authority (ANPD) if you believe our processing violates the LGPD.
To exercise these rights, contact us using the details in Contact below.
16. Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here. In the UK, the relevant authority is the Information Commissioner's Office.
17. International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
19. Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call 1.888.444.7748 or email us at privacy@trinaturk.com or contact us at Trina Turk, 3025 W Mission Road, Alhambra CA 91803, United States. For the purpose of applicable data protection laws, we are the data controller of your personal information.
